Deaf & Disabled People in TV (DDPTV) is a private online space for deaf, disabled & neurodivergent television professionals across all genres to connect with like-minded professionals, share job opportunities, and to ask for & share advice and guidance. According to Creative Diversity Network’s Diamond data, disabled people are the most under-represented group on and off-screen and we want to address this shortfall by uniting and nurturing disabled talent and offering them a voice at the table with production companies, broadcasters, recruiters and other stakeholders with deaf, disabled & neurodivergent freelancers.
We were introduced to the DDPTV team via Twitter, after our initial meeting, they asked us to create an official branding to use for DDPTV and eventually across a formal website. They wanted a simple, classy but sexy logo with a pop of colour with the symbolisation of turquoise and purple tying in with Deafness / Disability. We played around with the idea of things that are used in the TV and Film industry. One of the ideas was the spotlight with the “barn” doors which was instantly chosen to be developed further. The end result was well received by the client and used in their promotional materials and email signature.
Since the launch of the brand identity, our organisation profile became more professional looking and we recently published “Disability by Design: Representation in TV” report in collaboration with bectu Unscripted who we created a campaign to promote increased representation of deaf and disabled TV professionals, both on and off screen, in the UK.