The Association of British Sign Language Teachers and Assessors (ABSLTA) is a non-profit charitable organisation that aims to advance the profession of British Sign Language (BSL) education in the UK through deaf education and BSL courses.
Their Chairperson, Emma Illfe, contacted us to develop a new logo to show a fresh new style for the organisation’s profile in time for the launch of their new website. Our remit was to create a logo to express movement and clarity, incorporating the colours of the British flag. To enable the process, we held an initial brainstorming meeting with staff and members. Our initial designs were well received and the final concept was rolled out on their new website.